Mission & Vision

We have created a truly customer-oriented culture and are valued by our loyal customers for the smart, engaged and transparent way we do business and because we offer the widest choice, the best service and always deliver quality products, on time – every time. We are valued by our employees for offering a dynamic environment of opportunity where good performance is recognised and rewarded.

"Our vision is to become the European market leader in providing promotional products."

"Our mission is to strengthen relationships and brands by combining creative minds with social hearts."

Our core values

To achieve this vision and mission, we all work in compliance with the same core values: Smart, Engaged and Transparent.


Our company is knowledge-driven, internet based, dynamically adaptive to new organisational practices, as well as agile in its ability to create and exploit the opportunities offered by the market.

We identify and exploit new opportunities by leveraging the power of “smart” resources, i.e. information, knowledge, data, relationships, brands, and innovative and collaborative intelligence.


Plato Group is Engaged in various ways. First, we value environmental sustainability, social responsibility and social engagement and we aim at engaging our employees in these ambitions. Second, we are engaged with our customers: We deliver dedicated customer service, we share our enthusiasm and do not hesitate to go the extra mile to solve problems. Third, the very purpose of our organisation is to create engagement for our customers through our products.

Being Engaged is at the core of our organisation. You can see and feel this value in the way we welcome people, promote accessibility and sustainability and value motivation, talent and fun at work.


Our company is honest and open. We are committed to building solid customer relationships, collaborative partnerships and strong employee engagement in order to realise our vision.

Transparency embodies the openness and honesty in the way that we do business and interact with our stakeholders. We operate in such a way that it is easy for others to see what actions we perform.
It removes all possible barriers to do business with us. Transparency guides our decisions and policies for customers, partners and employees.