IGO-POST becomes IGO
The new IGO: personal contact in a digital environment
Helmond, the Netherlands, 4 September 2017 - For more than 72 years, IGO has been helping its clients to stand out. By printing business gifts and promotional products, IGO helps corporations in more than fifteen European countries improve their brand recognition and develop and strengthen customer relationships.
For years, IGO’s clients ordered their products from a physical catalogue. In today’s modern world, these clients are increasingly found online. That was ample reason for IGO to launch a new proposition and identity; one that focuses on servicing clients during their entire customer journey. Starting today, IGO shows off its digital transformation to the world with a rebranding: IGO-POST has become IGO.
IGO: easy, personal and fun
The new IGO is all about offering the perfect customer experience: easy ordering throughout the entire customer journey and personal and pleasant communication via telephone, email or chat. “The European client and prospect study we conducted in April of this year revealed that many of our clients expect personal advice,” says Marlies Smeenk, Proposition & Brand Lead. “Our clients want to find what they are looking for quickly, configure the product to their liking and place their order. Personal contact, ease of use and a healthy dose of fun during the customer journey are vitally important. I am convinced that we will make a difference with this,” Marlies continues.
“Clients want a clear website and the option to contact us immediately if they have any questions. In a short period of time, we improved our website in terms of navigation and user experience and we have added a chat feature,” says Ronnie Peeters, e-commerce marketer at IGO. “The preliminary results are promising. Our online revenue has already grown by 15% compared to 2016. We expect this trend to continue as we implement more online improvements and present our fresh new identity,” Ronnie says.
Personal through digitisation
IGO has created an e-commerce team with a digital and data-driven mindset. “Our next step will be to embrace data even more strongly and present clients with the right content at the right time. Our rebranding is just the beginning. We are already looking forward to the follow-up steps we will take to help our clients even more effectively,” Marlies concludes.