Plato Group focuses on sustainability by acquiring Interall Group

Helmond, 16th of december 2021 - Plato Group strengthens its sustainable proposition through the acquisition of Interall Group.The Interall Group range of products, the WoW Sustainable Collection, is an important addition to the assortment and by joining forces, the parties want to further strengthen their activities in the field of sustainability.

“Interall Group's proposition fits very well with Plato Group's strategy to become a leading supplier of sustainable products with its brands,” said Ton Lobker, CEO of Plato Group. “Sustainable, circular products will play an increasingly important role in our industry and contribute to a better world, Plato Group wants to be a forerunner in this. The strategy also fits well with Plato Group's social commitment. We are increasingly transforming into an organization that develops social and sustainable initiatives in a structural manner. For example, we have been supporting various charities for years with the Plato Group Foundation*. With the acquisition of Interall Group and integrating a sustainable strategy, we are an important step closer to this vision.”

“The affiliation with Plato Group is also a great step forward for Interall Group,” said Interall Group founders Karin and Maurice Stoevenbeld. “With this step we can further shape the enormous growth in demand for sustainable products and solutions, expand the synergy benefits between Interall Group and Clipper Gifts and further expand our WoW Sustainable Products proposition”.

Interall Group will continue to exist as a brand in the market and will also continue to serve its customers. Clipper Gifts will also offer the WoW Sustainable Products range to its distributors. “A powerful combination and because of our extensive decoration options in-house in Helmond, we can offer the WoW range one-stop-shop, an important advantage for distributors”, says Ruben van 't Loo, brand lead Clipper Gifts. “In addition, we will further strengthen the sustainable proposition with the expertise of Karin and Maurice and the Interall team, our knowledge in the field of supply chain management and our network”.

More information will follow soon with an interview with Ruben van 't Loo, Maurice and Karin Stoevenbeld and Ton Lobker about the acquisition, as well as an extensive interview with Ton Lobker about 75 years of Plato Group.